The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits.Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR's afternoon show “Here and Now," appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
1 like one punch for those doctors
woulda been hilarious haha
Just a Little Lam
Loved the video! One of my favorites!
Then how you send story to us??
This felt like another teaser.N
Better than the Netflix Adaptation 🔥🔥
Hahahahahhh fav videoooiMe: Thanks!
What the fuck scareShe began acting irritable
steg doesnt know what theyre doing
I would shit my pants if this happened to me but the effects will leave a scar and I would love that scar😨 A PICE OF ME HAS DIED TOO
1:01 same easter egg on battlefield 1943
Im from serbia and everything she said about bullying is true you can get stabbed people wont come to help you they will just watch you bleed out if you dont have friend that can and will protect you will have bad time😂
are those Easter egg in Xbox version aswell?
Happy late birthday marblesLike 5 seconds later says
I do perfect I'm a big fan of yours can I please have the nerf guns
Do an even bigger rocket battle.
0:20 when you enchant your iron boots with Frost Walker 1
Where is Gman
Sister and Bro
9:14 Cody’s cheating
I haven’t seen my mum for 3 years I need to see her
Yassin Al Saran
Even my mum doesn't know, posts it on YouTube
HAD to bring back the feels of Dom didn't you :(
stupid fans celebrating and waving him goodbye after going down, thats just not right, if you love the sport, you dont want a player to suffer this kind of injury...
Would would I have to do to get one of the guns you guys used
I see ram
Now that's humanity at its peak
How do you find the easter eggs?
Sweaty Try hard
.......What the fuck? a 12-minute ad that I cant skip by some guy called "TheInter Fase" Oh, come on! Its almost like its begging me to get ad-blocker..........
Ellis is my name!
minute 1:28Não é o mesmo "templo" que a Mérida vai ao ver aquelas luzes?
Best thing ever 4:17
The Electric Charmander
I am definitely the one play guy
If I could be any youtuber it would be dude perfect!!I knew when I was buying my new graphic card that rtx 2080 will be a better option than gtx 1080ti. At that time
mack a paint ball game